Even though not all of us are famous, there are still things that we can learn from famous people. A few truths that we can learn from celebrities are: a positive reputation is the best defense against smear campaigns. If a person works hard and does not give people a reason to not like them, typically, their coworkers and friends will come to their defense, and their reputation will be remain good. The majority of attempts to damage a reputation are not successful. They are either undoubtedly fake or people do not share an interest in them. Reputation management is still important. That being said, over time, rumors and smears can collect until they damage a person’s reputation so bad that is very difficult to repair. When it comes to managing a reputation in this day and age, it is important to know the difference between public relations and online reputation management.
Reputation management and public relations are regularly thought of as one thing. While they do have some things in common and may be used together, public relations is more forward facing and more people in the public can see it. Online reputation management regularly happens behind the scenes and is not as well known to people who are not a part of managing the reputation. Both public relations and online reputation management have a course of action they follow when they are assisting their clients with maintaining or obtaining a positive public reputation.
The goal of people in the public relations field is to make the image of a person or organization better. It is equally proactive and reactive, built on a very detailed analysis of the client’s relationship with the public as quickly dealing with unexpected emergencies, otherwise known as doing “damage control.” Even though planning and internal crisis management are an essential part of public relations, public relations is inherently forward facing- since communication and dealing with the public is a big part of public relations. Public relations have many key parts to it.
One of the key parts of public relations is: a very complete evaluation of a public image among peers, potential customers, and others that produces a truthful readout of a company’s or person’s strengths and weaknesses. Another part of public relations is public communication policies that limit unsanctioned or off-brand statements by employees or associates (may require training). Goal-oriented planning is used during a public-facing promotional campaign, covering everything from media outreach to how much is spent on advertising and personal or corporate branding (or rebranding). Public relation firms also incorporate many public-facing tactics and processes.